Affiliate marketing is an effective method for driving business and controlling your cost per conversion. Affiliate marketing success comes from actively managing your affiliates and rewarding high performers.
We offer an affiliate network that manages performance-based, digital marketing and lead generation campaigns for major online marketers. By utilizing a robust publisher network, best of breed technology and key media placements, our advertising clients are able to achieve their pre-determined metrics on a cost per acquisition basis.
To add to the above, by selecting from a wide array of offers and only serving those that perform well for their demographics, our publishing partners too are able to optimize inventory and maximize revenue by only serving the highest yielding offers.
As part of affiliate systems, we take recourse to a number of alternatives including :
White label portals
It needs special mention here that for our plans In India, we are specifically focussing on one of the fastest growing business sectors, i.e., real estate. In this regard, we are going to be moving ahead in building an affiliate network in the top ten cities for real estate related listings. Education is going to be another thrust area in the immediate future.
Blog Marketing
Weblogs (or "Blogs") are rapidly becoming a necessary aspect of corporate interactive marketing. This helps build both a credible and public face of the company for all relevant publics as well as builds interest in the organization in an informal and personal manner.
The advantages of blog marketing are manifold : Online media management- Brand salience management
- Online image management
- Customer relationship management
Sales campaigns
It is estimated that almost 80% of affiliate programs today use revenue sharing or cost per sale (CPS) as a compensation method. No wonder then that affiliate marketing is one of the most transparent and effective means to run a sales campaign. Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives commission. The advertiser must convert that visitor first.
Our deliverables for affiliate systems include the following :- Identification and recommendation of relevant affiliates
- Recommending pre-identified affiliate pages
- Evaluation and finalization of affiliate offers
- Content creation and design
- Affiliate program tracking
- Monitoring affiliate registration and lead generation and acquisitions
- Management of affiliates and evolution of servicing norms to retain them
- Strategic affiliate partnerships and alliances
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