eBusiness Interactive provides specific performance statistics to measure the progress of an entire campaign. Your website traffic and user patterns will be scrutinized and changes to the website will be made to retain more visitors and improve the user experience. Online Video play times and performance will be tracked on your site and across the spectrum of sites, like YouTube, that distributes your video. Search Engine Marketing campaigns are constantly monitored and improved through analytic research. Banner advertising click through rates and user retention are measured and the banners are adjusted to ensure the best performance. All analytic reports are available on a real time basis, showing complete details including leads generated, revenue and eCPM (a) Placement-wise and (b) Campaign-wise.