We use buzz marketing as a viral marketing technique to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information, instead of a calculated marketing pitch choreographed by a professional advertiser. In this way, we create a sophisticated word-of-mouth campaign, where consumers are flattered to be included in the elite group of those "in the know" and willingly spread the word to their friends and colleagues.

Net: Our word-of-mouth marketing (which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, cause influencers and social media marketing, as well as ambassador programs) is highly valued by product marketers.