Co-Registration enables advertisers to place relevant offers within the registration path of partner sites and to capture critical information about potential consumers. Advertisers pay publishers when a consumer opts in to their specific offer and submits the required data. Registration path generated leads allow Advertisers to only pay for 100% opt-in consumers.
User arrives at registration page of publisher's website and completes the process. After completing the initial registration, the consumer is transferred to an eBusiness Interactive hosted page for the presentation of relevant offers.
After choosing the offers in which they are interested, entering the information for each offer they have chosen or selecting 'No Thanks', the consumer is dynamically returned to the specific page designated by the publisher.
eBusiness Interactive can also dynamically append as much additional info, as required by the publisher, to direct the user to a unique page.
The differentiation value/cutting edge
a. Co-Registration allows the advertiser to do :
 Opt-in, Permission Based Marketing- Geo or Demographic Targeting
- Collection of data beyond initial registration data, including ethnicity, presence of children, etc.
- Spawned questions, branded forms or link out capabilities
- Real-time communication with potential panelists
b. Lead generation process optimization using a series of innovative steps including- Online media placements
- Registration integration
- Targeted interstitials and
- Email
c. Lead acquisitions are being managed separately by Silicon World, the ITES vertical of Silicon Biztech
d. Targeting
- We can target campaigns based on any specific criteria like gender, age, etc.
- This "netographics" targeting helps in optimal T.A. specific delivery
e. We manage a performance based affiliate network.
By utilizing a robust publisher network, best of breed technology and key media placements, you will achieve your pre-determined metrics.
f. Optimization of inventory and revenue maximization for our publishing partners by only serving the highest yielding offer.
Real-time reporting allows the ability to constantly monitor their success.
g. Transparent publisher network
- Source ID of every campaign and every record collected
- All sites with whom we work are transparent to the advertiser
h. Reporting
- Both real time or
- Automated batch
i. Real time Lead Delivery via multiple methods .
These include
- Real Time Post or FTP
- Batch file - .xls, .csv, .txt
- XML
- Real Time Email
j. Campaign management
- We manage campaigns with as many custom questions and with as many publishers as needed
k. Data Validation:
The following data validation services can occur after consumers submit the offer form or before a lead is transmitted to Client. Errors can be corrected by consumer or validation service. Invalid leads will be rejected prior to data being sent to client.
l. De-Duplication
- Every individual record can be tracked back to the source of the lead and by time/date stamp
- Data can be de-duped by publisher or by campaign
m. Data transfer through secure channels only
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