We provide marketing and technology solutions for online publishers that are used for managing rich media ad delivery, ad inventory, geographical ad targeting, revenue generation, live statistics and real time reporting. Our products and services are designed to meet the needs of every web site owner.

Our proprietary technology engine helps place advertisements in a unique manner that helps achieve the following:

Behavioral Targeting

Using a profile of prior behavior on the part of the viewer to determine which ad to show during a given visit. For example, targeting car ads on a portal to a viewer that was known to have visited the automotive section of a general media site.

Contextual Targeting

Inferring the optimum ad placement from information contained on the page where the ad is being served. For example, placing car ads automatically on a page with a car article.

Creative Optimization

Using experimental or predictive methods to explore the optimum creative for a given ad placement and exploiting that determination in further impressions.