a. Co-Registration allows the advertiser to do :
 Opt-in, Permission Based Marketing- Geo or Demographic Targeting
- Collection of data beyond initial registration data, including ethnicity, presence of children, etc.
- Spawned questions, branded forms or link out capabilities
- Real-time communication with potential panelists
b. Lead generation process optimization using a series of innovative steps including- Online media placements
- Registration integration
- Targeted interstitials and
- Email
c. Lead acquisitions are being managed separately by Silicon World, the ITES vertical of Silicon Biztech
d. Targeting- We can target campaigns based on any specific criteria like gender, age, etc.
- This "netographics" targeting helps in optimal T.A. specific delivery
e. We manage a performance based affiliate network.
By utilizing a robust publisher network, best of breed technology and key media placements, you will achieve your pre-determined metrics
f. Optimization of inventory and revenue maximization for our publishing partners by only serving the highest yielding offer.
Real-time reporting allows the ability to constantly monitor their success
g. Transparent publisher network
- Source ID of every campaign and every record collected
- All sites with whom we work are transparent to the advertiser
h. Reporting
- Both real time or
- Automated batch
i. Real time Lead Delivery via multiple methods .
These include
- Real Time Post or FTP
- Batch file - .xls, .csv, .txt
- XML
- Real Time Email
j. Campaign management
- We manage campaigns with as many custom questions and with as many publishers as needed
k. Data Validation
The following data validation services can occur after consumers submit the offer form or before a lead is transmitted to the Client. Errors can be corrected by consumer or validation service. Invalid leads will be rejected prior to data being sent to the client.
Zip Code has 5 digits; Zip Code is numeric,
not alpha for US campaigns
E-mail Address
@ sign
Only 1 @ sign
@ sign followed by letters/numbers
com, edu, .org, follow @ + letters/numbers
No invalid characters (#, ?, etc.)
Address does not end in "."
Names don't include "test" |
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Profanity filter
not alpha for US campaigns
Letter duplication (fffggg)
Phone numbers valid
Target Info Validation Available
Physical Address Validation
Area Code to Zip Validation
Phone Validation
Custom validation available upon request
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l. De-Duplication
- Every individual record can be tracked back to the source of the lead and by time/date stamp
- Data can be de-duped by publisher or by campaign
m. Data transfer through secure channels only
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