Inventory management, in fact, inventory optimization is the prime objective in all our publisher relationships. The same helps tangibly deliver the most effective return on investment- time and again on a sustainable basis.

In this regard, we ensure the results by initiating a number of "inventive" steps for the benefit of the publisher.....e.g., changing the background color of the creative, modifying the placement of the opt-in offer, re-adapting the size of the ad. All these go a long way in enhancing the performance tune-up for our publisher networks.