In today's "parity market syndrome" afflicted markets, where the role of branding is critical in cresting a differentiation value, building up of a credible and relevant public face of a company / organization is the foremost task in any marketing/communication program.

In this regard, we have identified select key online resources that you can access in evolving your company's corporate image and reputation..

Reputation Institute

Reputation Institute - a private research and consulting organization dedicated to advancing knowledge about corporate reputations and creating economic value by implementing coherent reputing strategies.

Reputation Advisor

ReputationAdvisor.com is one of the leading blogs on reputation management, discussing news, tips, and potential problems of corporate reputation management on the Web.

PR Disasters

PR Disasters is an excellent resource of information about current and historical PR disasters. Gain valuable insights on what not to do at this PR blog.