Social media are primarily Internet-based tools for sharing and discussing information among people having a degree of commonality. Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.

The interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.

We at eBusiness Interactive help you create a social media strategy that increases brand salience, distributes your message and increases site traffic. We offer dedicated, focused programs to manage your online reputation and place your company as the online authority in your industry.

We use two aspects in Social media marketing - The first, SMO, refers to on-page tactics through which a webmaster can improve a website for the age of social media. Such optimization includes our adding links to services such as Digg, Reddit and Stumble upon so that their pages can be easily 'saved and submitted' to and for these services.

Second, we also create content that is remarkable, unique, and newsworthy. This content is then marketed by popularizing it or even by creating a "viral" video on YouTube and other video sites. In this regard, we also use social media applications like Google Groups (social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Youmeo (social network aggregation), Last.fm (personal music), Avatars United (social networking), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs such as Jaiku and Pownce.