Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.

Web analytics is the study of online visitor behavior in order to help improve the same. In simple terms, firstly, on-site web analytics measures a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. Second, and equally importantly, on-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators and is used to improve a web site or marketing campaign's audience response.

After setup, we provide monthly reporting directly to your inbox. We get to know your business, your SEO and SEM goals, and then we deliver targeted reporting on your various campaigns. In terms of business editions, we provide two options - first, the enterprise version : this can comfortably serve clients' websites generating hundreds of millions of page views per month and deliver your reports at blinding speed. Second is the eBusiness version that specifically meets your needs by defining and tracking visitor actions that add value to your business. Actions may be a sale on an e-commerce site, a subscription to your company newsletter, or a lead from a sales or customer satisfaction web form.